Flipkart has to have nerves of steel this year. Although Snapdeal’s and Amazon’s sales would be under everyone’s scanner too, Flipkart is bound to be scrutinized the most. And looks like the flak and sarcasm have already begun.
The Big Billion Days, which kickstarted at 12 am suffered a setback right then when the app crashed! Flipkart announced a ten-fold increase in traffic expected this year, so shouldn’t they have been prepared for the traffic accordingly? Apparently, the app was struggling to hold the traffic.
Negative comments from disgruntled customers have already started surfacing in the social media space (Source: Business Standard):
Flipkart tried consoling users with the below tweet, hope it came to their attention though:
The home-grown etailer can give a small sigh of relief, it has company (but it could be a one-off case) from global ecommerce giant, Amazon:
Keep watching this space for more updates on the festival sale war!
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
Leave a Comment
