Big Billion Days (BBD) are just around the corner and it’s but natural that everyone is waiting with baited breath for 13-17 October 2015. This year has been one filled with high’s for Flipkart and BBD could be another feather in its already full cap!
Sharing in the ecommerce giant’s excitement, we wanted to know more especially about the preparations and the benefits for sellers. In this IOS exclusive interview, Manish Maheshwari (VP & Head of Seller Ecosystem, Flipkart) tells us more about BBD.
Manish Maheshwari, VP & Head of Seller Ecosystem
Big Billion Days this time will offer customers a wide range of selection to choose and shop for their family and friends this festive season. Be it apparels, footwear, mobiles, furniture, laptops, toys, large appliances, jewellery, watches or home furnishing items, customers can shop across a range of categories during this five-day long shopping festival. In fact, offering a bigger and better fashion range, Myntra will also be a part of Big Billion Days and will be presenting a curated selection from iconic fashion brands at never-before offers
Today, with over 75% of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers. We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience. To cater to the massive customer demand; we have opened new fulfilment centres across the country to guarantee efficient delivery.
On the tech front, we have developed a faster and bigger state-of-art infrastructure and app stack to handle much bigger sales than last year. Our app features like #FlipkartPing and #FlipkartImageSearch will offer customers a more customized shopping experience. We have more efficient machines as compared to last time. The in-house teams, with better architects, ensure a seamless machine management system. New services like image search and ping with a strong engineering layer will ensure that users have a much better and enjoyable shopping experience on the app.
Readying up our supply chain support, we have a robust team of close to 20,000 delivery boys to ensure efficient delivery. We have ramped up the number of fulfilment centres from 13 to 16 this year so that customers from smaller cities can shop with us too. We have also increased the delivery and mother hub capacity. We have also started implementing the automation technology to pick & move packages to designated picking station, among several other applications that make warehouse processes quicker and smoother.
Sellers form the other part of the coin for us. Through big shopping events like these we offer sellers a platform to cater to high volume customer demands across the country. Sellers will get key benefits like:
Preparing sellers for India’s biggest sale has been one of our key priorities. We have been closely working with our seller base to empower and enable them to handle the sales during this perios better. In fact, we recently launched our Turbo charge Campaign for sellers especially for Big Billion days and festive period. Here are few other initaitives which have helped us enable sellers:
A five day-long event – Big Billion Days are going to be our biggest event of this year. We will witness massive demand from customers across geographies.
We expect sellers to avoid selling any type of fake or counterfeit products to match up with the huge demand.
Everyone please note!
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!