Online marketplace, AskmeBazaar.com is on course to take its hyperlocal ‘Next day delivery at no extra cost’ initiative to 50 cities. It also recently announced plans to dive into the fast fashion and travel verticals by next year. With these ambitious plans in place, it is no wonder that the promising ecommerce marketplace is looking to crackdown on counterfeit products on its portal.
War on Fakes
AskmeBazaar has decided to take a strong stand on fake products by advocating a ‘zero tolerance policy’ towards fakes and is simultaneously releasing an online campaign titled ‘#WarOnFakes’ to gain public awareness. AskmeBazaar has requested the support of buyers to help crack down on the online bootlegging menace, which is robbing genuine ecommerce sellers of their livelihood.
“We understand that fake products are one of the biggest deterrents to the growth of ecommerce industry, as they affect customer confidence. We, at AskmeBazaar, have decided to take an aggressive stance and go all out to eliminate counterfeit products with our campaign ‘War on Fakes’. We have set up a rigorous manual and automated quality check to ensure no new fake listings go on to website.” said Kiran Murthi, CEO AskmeBazaar.com.
AskmeBazaar has carefully produced a slick online campaign to promote the initiative. It not only is seeking the timely assistance of online sellers, but also the buyers who want to buy genuine products to report any suspicious behaviour. The online marketplace promises to take the feedback seriously and remove the unwarranted products. You can find out more at http://war.askmebazaar.com/waronfakes/.
“We are confident that with the support of our buyers, we will be able to eliminate fakes from our portal. We urge the online shopper community to join the initiative and raise their voice against any fake product listings on our portal. We hope to consistently listen to our buyers, improve and deliver a better online shopping experience to all our buyers.” said Kiran Murthi, CEO AskmeBazaar.com.
Will it work?
Ecommerce leader Flipkart voiced similar sentiments last week about cutting down on counterfeit products on its marketplace. With AskmeBazaar jumping on the bandwagon and waging war against unscrupulous fake sellers, do you think the big ecommerce players can make the much needed difference?