Snapdeal turns advisor, launches programme to assist sellers

Ecommerce giant Snapdeal has been going all out to woo online sellers. It recently announced plans to add 100,000 sellers by March 2016. Initiatives such as the capital assist programme which provides instant loans to its sellers has been well received and by the looks of things it is carrying on in the right direction.

Snapdeal has launched its SD Advisor programme to assist its online sellers, by providing a personal advisor to help them manage their business portfolio on the platform.

“The programme has been launched to build personalised partnerships with our existing and potential sellers, understand their business and offer customised advice depending on the various stages of their business life-cycle,” said Vishal Chadha Snapdeal Senior Vice President (Market Development).

How will the SD advisor programme be executed?

Snadpdeal has not announced how many advisor’s it will commit to this project, although the company has made it crystal clear that its advisor’s would be employees who will undergo specific training to fine tune and improve their competence in dealing with the issues that its valuable customers face.

“Sellers who were a part of the six-month pilot programme witnessed a 50% faster rate of growth in business volumes vis-a-vis sellers who were not a part of this pilot,” said Vishal Chadha, Snapdeal Senior Vice President (Market Development).

An SD Advisor will be able to provide incisive nuggets of knowledge to the online seller based on market-related analytical data the company has accumulated. The company will also create advisers who have the expertise to support evolved sellers or what Snapdeal refer to as ‘Ace sellers’ to further enhance its ecommerce business.

How will SD Advisor programme benefit Indian online seller?

Snapdeal’s SD advisor programme will assist sellers with the following:

  • Facilitate on-boarding
  • Provide module training
  • Guidance in range and assortment planning
  • Provide promotion advice
  • Prepare joint business plans.

How does SD Advisor fit into Snapdeal’s goals?

The online marketplace envisages to help its 200,000 sellers to tackle everyday hurdles they face which include technological, financial and business challenges. Snapdeal’s overall aim is to build a digital ecosystem for small and medium businesses in the country, for which they have earmarked a large $200 million figure. The SD Advisor programme is an integral part of this goal.

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