AskmeBazaar to try hyperlocal ecommerce model for expansion

Around the same time last year, we were bombarded with some heavy advertising from across various channels of media. While it left us wondering if that was their A-game to scale up, it looked like a momentary measure that seemed to have phased out.

The latest about the online marketplace is news about extending its hyperlocal offering, Next Day Delivery (NDD) to Hyderabad. Around 70 merchants have been brought on board, selling products across 13 categories. They have been roped in to deliver to customers within 24 hours.

Once on track, the service would be extended to Guntur, Vijaywada and Vizag.

Expansion plans

AskmeBazaar has a merchant base of 1400 currently from around 22 cities. Looks like the ecommerce portal plans to take the hyperlocal delivery route for expansion.

“Currently you see hyperlocal delivery only in the grocery and food segments. We have launched our hyperlocal delivery in this segment in Delhi-NCR recently and will also scale it up over the next two quarters. As for the NDD service, we plan on expanding our services to 50 cities in the next two months,” said Marichi Mathur, Head of NDD at AskmeBazaar.

Specifications of NDD

  • Minimum order value of Rs 1000
  • Only branded goods can be sold on the platform

“Since we fulfil the order including the logistics, we charge a transaction fulfilment amount from the local merchants, instead of a listing fee,” he added.

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