Sellers are in demand and online marketplaces are going all out to make it heard. Everyone wants as many sellers on board as possible and they are going the extra mile to catch every seller’s attention.
If reports are to be believed, Paytm has allocated $100 million (around Rs 640 crore) to assist sellers in getting online. The mcommerce company aims to have close to one lakh sellers on its platform by the end of 2015.
“We are creating the whole ecosystem for merchants on our Gobig merchant platform. Smaller merchants, for instance a handicrafts seller in a village, will need these services to sell online,” said Renu Satti, vice president-SME business and operations at Paytm.
She added that the company would not seek exclusivity from the sellers. Currently there are around 600 partners listed.
Sellers can use Gobig (gobig.paytm.com) to make use of services like:
Last month, it was announced that Paytm would target profitability by investing Rs 100 crores and it was suddenly a frontrunner in the ecommerce race.
Every other major etailer in the ecommerce landscape is also on the lookout for sellers to join their respective platforms.
While the numbers seem ambitious and there are a lot of sellers and merchants yet to start selling online, whether these can be converted in the time frames speculated by the online marketplaces is something we’ll have to look out for. We’ll keep you posted!
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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