Adidas to try omni-channel approach, to connect with customer on all channels

Both offline and online retailers seem to be catching up on the omni-channel approach to retail. One of India’s largest marketplaces, Snapdeal is gearing up to follow the omni-channel approach by tying up with offline retailers to give customers the feel of products before they make a purchase.

Adidas to follow omni-channel

Retail has changed and how! Even the biggies want to incorporate online channels in their sales strategies to reach out to customers. Adidas Group is set to integrate around 200 outlets in India into its set of channels to capitalize on the omni-channel approach.

Already launched in Delhi and NCR, it will soon be launched in retail outlets of cities in Punjab like Jalandhar, Ludhiana and Amritsar in the coming two months.

“As a brand, we want to be present for the consumer in all the channels where they want to connect with us. We have presence online, mobile and store, and we are connecting all three. We are looking to grow in this space through our Omni-channel model at least by 10-15 percent,” he said here.

How will omni-channel help Adidas?

• Customers can browse, research and pick up products at their convenience.
• Retailers can sell products not physically available in their stores.
• Retailers can service orders received on the online store.