Cashkaro & Alibaba tie up, part of Alibaba’s plan to invest in Indian ecommerce

Cashback services are pretty popular in India and CashKaro is the leading cashback site with affiliations with both Indian and International brands. The customer just has to access the affiliated sites through cashkaro and avail of the cashback facilities.

The latest affiliation in the ecommerce space is between cashkaro and Chinese ecommerce giant, Alibaba. For products listed on wholesale.alibaba.com, Indian customers can get a cashback of upto 1.50%. All they have to do is shop via the cashkaro link and the cash would be added to their cashkaro account, which they can then transfer to their bank account.

“India’s growing internet-enabled MSME (micro, small and medium enterprises) population is increasingly scouting for deals on everything – from electronics to household appliances and lots more. This collaboration will provide access to Indian MSMEs who have traditionally been focused on domestic trade to import products from Chinese suppliers and earn up to 1.5% extra cashback across product categories,” Rohan Bhargava, co-founder, CashKaro.com.

This is part of Alibaba’s strategy to increase presence in India through investments in Indian ecommerce companies.