The new battleground for ecommerce players, delivery seems to be heating up more with Amazon also extending Sunday delivery to customers to as many as 100 cities across India. The service would be available only for residential addresses and for products under Fulfilment by Amazon (FBA).
Director, transportation and logistics at Amazon India, Samuel Thomas said, “With our Sunday Delivery promise, customers across 100 cities now have the benefit of getting uninterrupted deliveries of their orders through the week. We are very proud to be the first ones in India to offer Sunday Delivery at this scale.”
With many services extended by Amazon so far, the ecommerce giant has had first-mover advantage. However, this time won’t be so. Flipkart already offers Sunday delivery since last year and Snapdeal considers Sunday as a shipping day.
So it’s more like catching up with what’s already there than introducing a new service.
Last year, Amazon India introduced Amazon Pickup service, by which any available physical space like an office, garage, house or store is used as a pickup point for Amazon parcels. From the initial 20 pickup centres, the number of pickup points have now reached 800 spread across 45 cities like Vijayawada, Belgaum, Kolhapur, Ludhiana etc.
“We carefully look for like-minded business owners who are extremely passionate towards customers and have a burning desire to perform and grow. These businesses work with us as our last-mile delivery partners and help Amazon packages reach the customer’s door step,” said a company spokesperson.
Once a pickup point is identified, Amazon staff trains the staff so that the customer experience is not compromised. Owners of these places are also excited to tie up with this initiative as it adds to their business and footfalls increase.
Amazon tied up with Bharat Petroleum’s In & Out stores in Mumbai and Delhi last year to act as pickup points for their deliveries. From the current 35 outlets, the ecommerce giant plans to tie up with all In & Out outlets across the country this year.
Customer is happiest when he gets his purchases delivered to him at the earliest. Doorstep delivery is of course most preferred and the whole point of online shopping is the convenience of not having to step out.
But there may still be some customers who wouldn’t mind stepping out to pick up their parcels as long as these are close-by. Apart from collecting parcels, these could also be used for quality checks, stock points or even just to create a sense of trust in customers of physically seeing the product before paying for it.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!