2014 saw the entry of the retail giant, Reliance Group into ecommerce with its online grocery RelianceFreshDirect. If the latest reports are to be believed, Reliance Retail will soon enter ecommerce with its own portal by April or May this year.
Apparently, it will offer 4G services at 2G or 3G rates to attract and enable more customers to shop online.
Currently, the offline channels of Reliance Retail has more than 2.5 million customers per week and its loyalty programme “Reliance One” has over 6.75 million customers.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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