In its efforts to get into new avenues to increase margins, Flipkart has launched the home category.
More than 5 lakh products across 1000 brands will be offered as décor, lighting, household items and so on. Artisans and sellers with contemporary and ethnic collection will also be able to sell under these categories.
Ankit Nagori, SVP- Marketplace, Flipkart said, “Currently the online home market stands at Rs.1400 crore – and this is one of the categories that has a lot of potential, but has been largely untapped by e-commerce players.”
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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