eCommerce giant Amazon is all set to take their passion for fashion to the next level. The event which will be opened by renowned fashion designer Rajesh Pratap Singh is sponsored by Amazon and National Institute of Fashion Technology.
When asked about the show, the designer known for using traditional techniques on contemporary designs said, “We are looking forward to open the India Fashion Week this year. Amazon’s coming on board would give a much-needed shot in the arm to the industry, this association is bound to further expose designers and craftsmen to the strengths and realities of doing business in the digital world. I am sure that my colleagues in the fraternity would whole-hardheartedly support this partnership, keeping in mind, the boom in the online space.”
Fashion being a lucrative segment in the online space, ecommerce giants like Amazon India are shelling out big money in terms of marketing and advertising to attract customers. Sponsoring fashion events like India Fashion Week is one such attempt.