CashKaro’s ‘People’s Choice survey’ was conducted at a pan-India level with participation from more than 2,000 people. The respondents were from both metros and Tier I, II & III cities with 65% males and primarily between the age group of 18-30 years.
On the survey Swati Bhargava – Co-Founder, CashKaro.com said, “This year the industry was abuzz with fresh funding of close to $3.9 billion among top-e-retailers, the Flipkart-Myntra merger and mega sale days like GOSF, Flipkart’s Big Billion Day and more. It comes as no surprise that GOSF was the most favourite shopping festival, with 42% respondents in favour and Flipkart’s Big Billion Day was not far behind with almost 40% votes. Amazon.in wore the crown of the most popular website and Cashback & Deals was the favored factor to shop online among consumers.”
It is a very exciting time to be in Indian ecommerce right now and the industry is excited for an even bigger and better 2015.