[Survey] GOSF most preferred online shopping festival, Amazon best ecommerce site

CashKaro’s ‘People’s Choice survey’ was conducted at a pan-India level with participation from more than 2,000 people. The respondents were from both metros and Tier I, II & III cities with 65% males and primarily between the age group of 18-30 years.

On the survey Swati Bhargava – Co-Founder, CashKaro.com said, “This year the industry was abuzz with fresh funding of close to $3.9 billion among top-e-retailers, the Flipkart-Myntra merger and mega sale days like GOSF, Flipkart’s Big Billion Day and more. It comes as no surprise that GOSF was the most favourite shopping festival, with 42% respondents in favour and Flipkart’s Big Billion Day was not far behind with almost 40% votes. Amazon.in wore the crown of the most popular website and Cashback & Deals was the favored factor to shop online among consumers.”

It is a very exciting time to be in Indian ecommerce right now and the industry is excited for an even bigger and better 2015.

Key Findings of the survey

Top Online Shopping Festival 2014 (in terms of deals & offers)

• Google “Great Online Shopping Festival’’ 2014 – 42%

• Flipkart Big Bllion Day – 40%

• Snapdeal Big Savings Day – 10%

• Diwali Dhamaka Sales by various retailers – 8%

Best e-commerce website of 2014 (overall positioning)

• Amazon.in

• Flipkart

• Snapdeal

• Myntra

• Jabong

• Shopclues

• Paytm

The most preferred e-retailer across various product categories

• Mobiles & Accessories – Flipkart

• Laptops & Electronics – Amazon.in

• Fashion – Myntra & Jabong

• Lingerie – Zivame

• Babycare products – Firstcry

• Home Décor – FabFurnish

• Recharge – Paytm

• Travel deals – Makemytrip

Factors that encourage consumers to shop online

• Cashback & coupons – 30%

• Discounted prices – 23%

• Variety/options – 13%

• Convenience – 12%

• Payment options – 12%

• Easy Return Policy – 10%

Respondents

• Over 2000 people participated from both metros and Tier I, II & III cities

• Over 65% Male –rest female

• Over 85% between the age group of 18-30 years