After drawing flak for major bloopers in delivery of products last festive season, most big e-commerce players have decided to get their logistics right this time round. In preparation of Google’s biggest sale coming up, the ‘Great Online Shopping Festival’, e-tailers have begun strengthening their packaging and delivery systems.
The GOSF sale will run from December 10th to 12th this year, with online retailers expecting to be swamped with customer orders this year. Even courier companies are getting set to take on the deluge of orders, even though they are still wrapping up the backlog of deliveries from the last festive season. This is no surprise as this year, about 450 companies are part of the popular GOSF sale. This is nearly double the number than last year’s sale. This time GOSF is also offering a special range of products all priced at a meagre Rs 299, offered with free shipping and cash on delivery! It is no wonder that most retailers are expecting thrice the number of orders during the event as compared to usual days.
According to Snapdeal’s Sandeep Kamaravelly, senior vice-president (marketing), “We are developing our delivery network in tier-2 and tier-3 cities. Partnering with multiple firms provides us with numerous options at pin code level and helps build efficiency. We also have the ‘Snapdeal Plus’ service which provides a single-window fulfilment service to sellers and takes care of all activities carried out after booking an order.” All of this preparation is evidently made to handle the surge in orders online retailers are expecting this year.
Logistics providers are not far behind from this frenzy either. They have already secured their foothold for the event by expanding their centres and number of employees. Vijay Ghadge, COO of logistics company Gojavas says, “We have opened about 40 delivery centres across India and have increased capacity to manage delivery of 75,000 packages a day compared to 55,000 packages earlier, and handle 1.2 lakh packages a day at peak.”
This time, the e-commerce companies are preparing together with logistics companies. This is different from the relationship they shared earlier, which was vendor-based and did not really have mutual collaboration. According to Praveen Sinha, MD of Jabong, “Sales shouldn’t increase when manpower can’t scale up. We have learnt to manage this and we are now keeping our courier partners informed and are prepared for the increase we expect.”
Given how lucrative the logistics business has become due to e-commerce, there are several players that online retailers can choose from. This competitive environment makes it easier to tie-up with only efficient logistics companies. “Logistics is now getting easier because There are a lot more companies this time around, including companies like India Post which is working on e-commerce actively,” says Ashish Jhalani, founder of eTailing India.
Ahead of Google’s Great Online Shopping Festival, it is heartening for both diligent online retailers and enthusiastic shoppers to see this promising collaboration between logistics partners and e-commerce companies!
Whatever happens this year, the Shopping must go on!