It’s nearly the end of the year and seems like Myntra already has its resolutions in place for 2015. According to the surge in traffic Myntra is receiving from mobile users, Myntra will soon be accessed exclusively from mobiles only by 2015. This is in tune with Flipkart’s aggressive marketing scheme to convert as many shoppers to its app as possible. Since Myntra has been acquired by Flipkart, it looks like their mobile operations are in sync.
According to what Prasad Kompalli, Head of Sales & Marketing, Myntra, told Business Line, “Growth in mobile commerce continues to beat our expectations month-on-month, and we will close this financial year ending March 31, 2015 with 75 per cent of our revenue coming from mobile. Of this, 60 per cent of mobile traffic will come through our Myntra app and the rest through the mobile web browser.”
This reflects the money that is being poured into creating and marketing shopping apps, across most ecommerce companies. Mausam Bhatt, senior director for mobile commerce & digital marketing at Flipkart had previously said to the Economic Times, “The ecommerce industry is now mcommerce in India; the way you reach out to customers is very different even from a year ago when other digital channels were more prominent.”
Statistics show that as of September 2014, there are 930.20 million cell phone subscriptions in India. This clearly proves that Myntra’s claim is not unwarranted as more and more people are accessing the web through their mobile phones. Especially in smaller towns where a regular desktop or laptop cannot be afforded, using the internet through a much more affordable mobile connection becomes the way to go.
Even Flipkart is patronising mcommerce. “With increase in Internet penetration, adoption of smartphones and lower data costs, we are confident that mobile commerce will grow tremendously in the next 6-12 months,” said Mausam Bhatt, Senior Director, Mobile Marketing, Flipkart to The Economic Times.
Besides investments in converting to mcommerce, Myntra is also gearing up to conquer a lion’s share of the Indian ecommerce market. According to reports, the company plans to add about 1,000 professionals to its present 2,000-strong workforce by June 2015. This leadership team will include both seasoned professionals hired from other reputed companies as well as in-house employees trained and elevated to the top ranks. This initiative would help to further improve the company’s competency and would also back their fight for investments.
With its initiatives to accelerate growth, we hope Myntra’s New Year resolutions work out well for 2015.
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