Going the ‘last’ mile
Everyone who is well-versed with the ecommerce logistics industry is aware that last mile delivery of a product is actually the most crucial part of the customer’s shopping experience. But Jabong takes this a step further by improving the last-mile delivery for the delivery boys as well.
Praveen Sinha, Co-founder of Jabong says, “DMP Carrycases, a Delhi-based company run by Yogesh Wadhwa, helped the e-commerce player understand the material, design, feasibility, weight and other critical aspects of the bag that costs Rs 1,100. About 2,000 to 3,000 bags have already been deployed by Jabong’s logistics provider, GoJavas. We will be producing 10,000 such courier bags. Besides GoJavas, other logistics providers have also shown interest.”
Following a crowd-sourced initiative to develop an efficient design for heavy courier bags that the delivery boys had to carry around on their bikes, Jabong has introduced special bags. This is a master stroke as this suggestion was initially made by a customer’s tweet. By launching this special ‘Design Hack’, Jabong has hit two birds with one stone. As we had featured earlier, here’s a snapshot of that historic tweet:
How it all began
We had earlier explained how the Design had been created. Following a suggestive tweet by a customer who was concerned about the health of delivery boys who have to carry courier bags of 15- 30 kgs, an official from Jabong India responded positively.
A special meeting of was organised in Gurgaon which consisted of product designers, engineers and experienced logistics players from different sectors. These experts came up with three prototypes that could be implemented into efficient bags that would be better for last mile delivery. The bag designed was also easier to carry and fashionable. It was designed keeping the specific situation of the delivery boys in mind, with the design also ensuring that the bag would not have a tendency to topple over the bike seat.
We think this initiative by Jabong is exemplary. Taking its employees’ health into consideration is something that is laudable. Especially since the American giant Amazon has allegedly been blamed for bad employee policies, this move by Jabong is something even global ecommerce companies can learn from. In fact, Vijay Ghadge, COO, GoJavas, believes the new bag is a healthier option for employees. He thinks that though this special bag costs double than a normal bag, it’s worth the investment as the health benefit would offset the cost.
It seems quite clear that for Jabong, Health is Wealth. Way to go, Team Jabong!