The Great Online Shopping Festival 2014 has started with a bang. Despite having extremely successful sales across all sections, there seems to be one clear winner that emerges – the 299 corner! This is a range of products like electronics, fashion apparel etc., all priced at or below Rs 299.
According to reports by analytic firms, the Rs 299 corner is working “extremely well” across categories. According to customer interactions on online shopping community DesiDime, The marketplaces that seem to be garnering the most success are Jabong, Shopclues, Amazon and Snapdeal.
Now that the first ceremonious day of the popular sale has passed by, let’s have a look at how it fared on Day One:
Source: Business Insider
Some interesting points to note are:
We at IndianOnlineSeller will be covering the GOSF trends right through the sale days. To stay updated about the trends, watch this space!