What’s common between India’s most recent political campaign, hundreds of Indian artisans and LimeRoad? Of course, the whole theme of ‘Make in India’! Ever since the Indian government has propagated this slogan, the ‘Make in India’ campaign has captured the imagination of hundreds of businesses across the country.
Social Commerce marketplace for Indian artisans
LimeRoad is one such social commerce platform, that was the nation’s first such initiative. The company sources products from local Indian weavers, artisans and vendors. This gives them the opportunity to reach out to millions of interested customers, who are willing to pay for quality products. In fact, the whole concept of small retailers selling online has been backed by business experts, who believe it is a lucrative option. It is considered that online marketplaces are the best options for small retailers to start selling their goods, as they can do so without the costs of creating infrastructure, excessive marketing and maintenance.
E-commerce with a cause
This means that Indian artisans have stumbled upon a profitable opportunity in e-commerce; the chance to increase their sales like never before! Some initiatives like The Karchob Project, which have recently begun selling online have the policy of selling their products on a made-to-order basis. This ensures that the customer receives customised products and none of the artisans’ work goes unsold.
Craftsvilla.com is another well-established online marketplace that sells authentic handicrafts created by Indian craftsmen. This e-commerce company already has over 5,000 craftsmen on board, and eventually aims to work with over 6 million craftsmen.
According to what M. Agarwal, co-founder of Yebhi.com told the Business Standard, ‘E-commerce is probably one of the most effective ways to open the handicrafts industry to the world.’ This is because such e-commerce platforms remove the middle-man and ensures a better profit margin for the craftsmen, as well as better prices for the consumers. Also, in addition to local customers many NRIs are willing to purchase authentic Indian handicrafts.
With the rapidly growing e-commerce industry, the only most profitable way to ‘Make in India,’ is to sell worldwide with e-commerce.