Amazon introduces ‘Pay with Amazon’ in India

Amazon has launched ‘Pay with Amazon’ in India, its online payment service for third party sellers. According to Amazon, sellers can integrate payments on their static websites and convert them into online stores.

What is ‘Pay with Amazon’?

Using the ‘Pay with Amazon’ service, sellers can outsource their financial transactional infrastructure. Being mobile optimized too, it can be easily set up with integrated order management and payments.

Charges payable to Amazon will be:

–       Credit card and net banking payments – 3% per transaction

Current charges are 1.95% per transaction based on a promotional offer.

–       Debit card payments – 0.75% for transactions less than Rs 2,000 and 1% for transactions above Rs 2,000

No other fees are applicable like set-up fee, monthly fee, fraud-protection fee and cancellation fee.

“By launching Pay with Amazon we aim to provide a trusted payment bridge between customers and sellers and further aid and support the growth and integration of small and medium businesses in the new digital economy. This service will expand the market by providing small sellers with efficient tools to drive conversions and also help customers to shop with confidence,” said Srinivas Rao, general manager, payments, Amazon.

The customer experience

Customers will have access to Amazon’s trusted checkout process when they click on the Pay with Amazon button on the checkout page. They can shop from seller websites and their purchases would be protected by Amazon’s buyer protection program. They would not have to create a new account every time or fill payment and shipping details as they would be able to use the information already entered in their Amazon accounts.

“We will continue to invest in product experiences that help customers and sellers transact seamlessly across all devices,” added Rao.



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