Snapdeal’s Diwali Bumper Sale from Sept 15th – Oct 25th

Post the success of Independence Week offers from August 11th to18th, Snapdeal will have a Diwali Bumper sale from September 15th to October 25th in the Home & Kitchen category. In 2013, Snapdeal’s Daily Sales showed an increase of 300% during Diwali.

In an email to sellers, Snapdeal explains what the the Diwali Bumper Sale (DBS) is all about:

• Extra discounts and offers for consumers
  
• Promotion through media channels (TV, newspaper, radio) for higher traffic

Snapdeal will up its media presence thus to ensure it remains at the top of customers’ recall list:

• Title sponsorship for Big Boss, which will ensure massive visibility for 4 months.
  
• TV/movie celebrities will endorse the DBS and talk about Snapdeal for more than a month on print, TV and outdoor media.
• Extensive TV ads on all major channels for more than a month.
• Aggressive digital campaigning through Facebook, Youtube, display campaigns etc.

What does Snapdeal need from Sellers?

Best pricing and availability to appeal to the high traffic of consumers visiting Snapdeal during this period. Bigger promotions can be done in later months depending on the kind of support from sellers.

Extra Promotions Fee will be charged on Home & Kitchen products. Snapdeal will invest Crores of Rupees for these promotions across 45 days (15th Sept to 25th Oct).

Additional margins on current standard margins for each sub-category will be applicable as be

                                                                                                                                                                   

Sub Category	Current	Additional Margin	Total Margin
Bar & Glassware	15%	5%	20%
Candles & Fragrances	16%	7%	23%
Clocks	16%	5%	21%
Cookware & Bakeware	13%	5%	18%
Cutting & Cooking Tools	13%	5%	18%
Dining & Serving	13%	3%	16%
Disposables	13%	3%	16%
Flasks & Tiffins	13%	3%	16%
Home Cleaning	15%	3%	18%
Home Decor	16%	7%	23%
Home Utility	13%	5%	18%
Hotel & Catering Supplies	13%	3%	16%
Kitchen Storage	13%	5%	18%
Lamps & Lighting	16%	2%	18%
Microwave Cooking	13%	5%	18%
Pet Supplies	13%	2%	15%
Plants & Gardening	16%	5%	21%
Religion & Spirituality	16%	7%	23%
Tea & Coffee Serveware	15%	5%	20%
Wall Decor	16%	7%	23%