Jabong, Myntra to offer fashion advice through phone, chat, email

Ecommerce players are always on the lookout to take their services a notch higher to be consumer’s favoured choice for shopping online. In tune with this, live chats and style recommendations based on browsing history were launched and implemented on various portals.

Myntra and Jabong will now offer personalized style advices to consumers through phone, chat or email in a bid to democratize fashion.

“Why should only a Bollywood star get fashion tips? Why wouldn’t somebody sitting in Ranchi or Raipur get the same information? We are saying the best of fashion information is available to everyone in the country and we will be the leveller,” Myntra COO Ganesh Subramanian said.

“People are asking all sorts of questions. Daily we get tens of such requests and people have started engaging,” Subramanian said.

Personalised Style consultancy

Ecommerce players are now focusing on raising the style quotient of consumers by offering personalized style advices. The idea is to keep them engaged by making them aware of latest trends and styling suggestions to attract more customers and thus increase sales.

Jabong has got stylists on board to help consumers with fashion advice and suggestions and also plans to implement live chat for this purpose.

“On the call, it is difficult to explain how you look and what you are wearing. On chat you can easily click and share what he or she is going to wear and the stylist will be able to help them in a better way,” said Praveen Sinha, co-founder of Jabong.

Jabong uploads videos of models showcasing its styles. With around 12,000 videos uploaded already, around 2,000 are being uploaded now per week.

By March next year, Myntra plans to offer style tips via text messages.

With a couple of stylists on board, Fashionara gives style tips to its customers through phone and online now.

“It is not to up selling or to increase the basket sizes, it is really about giving a service the customers are looking for and adds value to their shopping experience,” said Darpan Munjal, co-founder of the fashion portal.

Limeroad coaxes customers by suggesting matching options, like trousers, belts, bags and other such accessories when they pick up top.

How will personalized stylists help consumers?

Myntra’s research team found that consumers get confused with the variety of options available while shopping online, like in the case of endless arrays in physical stores. “This is the anxiety we are trying to solve. You have a style problem, tell us. You have any concern, tell us. If you worry about their fashion we will take care of it,” Subramanian said.

Consumers would just have to dial Myntra’s number to get free fashion tips or stylists would be available on appointment basis. Around 30,000 subscribers have signed up with Myntra for style tips through texts, emails and calls.