Everyone has individual tastes and preferences. Although customising for each customer may not be practical on your ecommerce site, its better to know their preferences largely and their online behaviour and usage, so that you can target them accordingly when you market your products.
If you know their common interests, you can target them more effectively. And if you know their purchases, you can feature those products more prominently on the site.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!