When you dial Tata sky or a similar service, you have the option to choose English or Hindi, and other regional languages depending on the company. Surely there had to be a reason for incorporating this feature?
You guessed it right. A large part of the Indian population is still not fluent with the English language or are more comfortable in their regional languages. It is not possible to cut them off, so the next best thing to do was to work around it and develop the same systems to suit their language requirements so they could have access too.
Now, major online retailers too seem to see the potential in adopting this technique to accelerate the pace of growth. Many of them are coming out with multilingual features on their websites to attract regional customers.
Snapdeal said it got the idea when it saw that over half its customers were opting for Hindi to
“The English language market on mobile and desktop is reaching a saturation point. Now, the next 300-400 million users will be local language customers,” said Avnish Bajaj, MD at venture
It is but obvious that it is easier to connect with a customer in his local language to strike a better chord. So once these online retailers introduce the facility, get onboard with it to reach out to the tier 2 and 3 customers, who currently are a potential customer segment to be tapped into.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!