Multi Channel Online Selling made easy!

Pooja Vishant | Mar 22, 2021

With a number of online selling platforms available to sellers today, you need not limit yourself to selling through one marketplace alone. You can sell a few or all of your products in as many marketplaces as you want. But questions arise like – How do I manage my inventory across all the platforms? How do I manage orders coming from the different platforms? How do I ensure the deliveries are not mixed up?

Recognising the criticality, multi channel online selling was one of the key topics of discussion in our IOS Sellers Meetup in Mumbai on Jun 21st. Irrespective of the number of platforms you may sell through or the number of SKUs you may have, Dr. Piyush Goel (PhD in Artificial Intelligence, co-founder of Browntape) had the answer to making multi channel online selling easy and hassle free – Browntape software.

Before that, he guided us through the Online Selling Lifecycle.

Pre Order

  • Research
  • Sourcing
  • Product Pricing
  • SKU Coding
  • Create marketplace accounts or own website
  • List Products
  • Payment Processing

 Order Processing

  • Collect orders and paste into single sheet
  • Check inventory status
  • Assign courier
  • Print labels and invoices
  • Print manifest
  • Schedule Pickups/shipments
  • Update inventory
  • Wait for returns
  • Do returns/replacements

Post Order

  • Track shipments
  • Payments reconciliation
  • Reorder products
  • Analyse sales
  • Reconsider pricing

Sure, you probably already have spreadsheets to help you with this or some other traditional method. But as you scale up, are you finding it difficult to keep up with the speed of your sales? Or are you able to achieve the sales you would like to have?

Maybe you are spending too much time in keeping track of inventory or printing. Maybe its getting in the way of your customer service. Why compromise when technology can help you in so many ways.

  • Technology can give you a single console, which will automate processes like keeping track of inventory and orders, labels and manifests etc. So you can save time and won’t have to compromise on the time needed for customer service or business expansion.
  • When you want to expand your product catalogue, technology can help you to do so instantly by clicking on a few buttons. Five buttons/options sound better than five different processes to add SKUs right?
  • Are you operating the right way? Instead of going to each marketplace you have listed on to track orders, technology will collate everything in one dashboard. One click is much easier than multiple clicks and tabs right?

So the use of technology translates into more time in your hands to make your customers feel special. And when they feel special, they will buy more which will add to your happiness !

Multi Channel selling – Simplified !

The Browntape software simplifies the multiple processes involved in multi channel selling by facilitating hassle free order and inventory management. It will be your single centralized console for keeping track of your orders and inventory across all the marketplaces and stores you may be selling on. It will generate your shipping labels and manifests. It will send your email alerts to customers.

And so on.. Only thing you will have to do, do the actual packing and handing over to assigned courier company !

And if this is not convincing enough, they give you a 30-day free trial. So go on, give it a shot and let us know what you think.


About Author

Pooja Vishant

Pooja Vishant

After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!


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