Amongst other factors, Jabong understands and recognises the need to constantly innovate and re-invent to stay ahead in the e-commerce game. With the rising popularity of online shopping, this is what probably clinches a deal and makes customers choose one online marketplace/store over the others.
Jabong recognizes and understands this crucial aspect:
1. To provide maximum customer satisfaction, Jabong’s marketing and operations are well-integrated with social media. Rather than being reactive, it has created a culture of pro-active.
2. Jabong doesn’t ignore the emotional quotient aspect when a customer makes a purchase.
3. Customer suggestions and feedback are taken seriously.
In lines with the above, Jabong recently hosted a Design Hackathon to make the last mile experience more pleasant for customer as well as vendor.
A random tweet about oversized, heavy bags of delivery boys which caught the attention of the Jabong team triggered off a, what we can now saw a fruitful, tweet exchange that led to the design hackathon.
Delivery boys have to carry large bags of weight 15-30 kgs which may be sturdy and weather-proof, but not efficient or easily manageable. A challenge for logistics companies, Jabong took the lead to innovate and come up with an improved design – more efficient, easier to carry and fashionable.
The event was hosted at its Gurgaon headquarters with participation from brilliant minds like product designers, engineers and experienced logistics players from different genres.
Around 25-30 participants were divided into four different teams and the hack finally concluded with three new prototypes of more efficiency to improve last mile customer experience.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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