With Snapdeal’s and Amazon’s out-of-the way efforts to widen seller base, how can Flipkart be behind? Flipkart too plans to widen its seller base to 12,000 spread over 30 cities in less than a year. Capitalising on the growing internet penetration and increasing online transactions, it has already introduced features to attract new sellers and help existing sellers to enhance their service offerings.
In addition to its 3,000 existing sellers, Flipkart aims to attract the small and medium sellers spread out across the country who have a very rich catalogue of products and unmatched expertise at developing and making these products. They are restricted by footfall and geographical limitations, a gap which Flipkart can bridge with its reach to millions of customers.
How will Flipkart help sellers?
Flipkart has tied-up with third party services to train and equip existing and new sellers to enhance and maximise:
How are sellers taken on-board?
In order to ensure quality of products and reliability of sellers, Flipkart has a separate team that checks into the following aspects of sellers:
The stringent policies followed by Flipkart helps to avoid sale of fakes, duplicates and second hand products. Also, feedbacks are taken from customers regarding the purchased products and any complaint/drawback is immediately taken care of and sellers are removed if they are found to be selling fake products.
Flipkart is also in talks with trade associations to develop programmes to expand reach to sellers and encourage them to sell online.
Benefit for an Indian Online Seller on Flipkart
Flipkart recognises the importance of educating and equipping sellers with the expertise required for online selling. Its efforts are not just on expanding seller base, but on helping sellers, existing and new, to enhance their potential and abilities.
Utilise its training to fine tune your product catalogue and packaging, and even develop your own unique selling factor in the process so that you have an edge over other sellers.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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