Walmart will foray into the Indian e-commerce market with the launch of its virtual marketplace on July 1, which would be an online platform for B2B business. Best Price, the name of its cash and carry business that was launched five years ago in association with Bharti Enterprises, will be used for this online platform as well. However, this online wholesale initiative platform is its own initiative as it has broken ties with Bharti Enterprises since.
Currently to be a pilot project in Lucknow and Hyderabad, the platform will enable members to order products online have them delivered to their doorsteps within a certain radius. Its bestpricewholesale.co.in, which is a corporate website now for information, will be used to operate the platform.
On the lookout for a house to be made into its fulfilment centre, this large warehouse will be used to pack products and ship to customers.
An exclusive virtual store for its members, the online platform is meant for its Best Price store members (kirana stores and other business members) to provide them the convenience of online shopping with an assortment of products similar to its offline channel and other special products.
Based on the response received for 4-5 months, Walmart will extend this service to members from the other 20 cities Best Price offline stores are operational in. Since online doesn’t have restrictions and limitations like offline channels, the current product assortment of 5000-10000 SKUs can be eventually expanded to include more products.
Its difficult for some store owners to travel all the way to the physically located Best Price shops. Hence, this option will allow them to conveniently order online and have products delivered to their doorsteps. Since its a wholesale platform and needs membership, you can register to be a member and avail of the benefits offered.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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