Following closely on the heels of competitor Flipkart, Snapdeal is expected to cross the significant milestone of $1 billion in sales this year a year ahead of schedule. In 2012, Kunal Bahl, founder and CEO of Snapdeal had predicted sales to touch the $1 billion milestone in 2015. Once achieved, Snapdeal will be the fastest and most capital efficient company to have achieved this at a significant scale.
Started as a daily deals site in 2010 dealing with meals and spa vouchers, Snapdeal soon evolved into an online marketplace in 2011. This proved to be a turning point and it deals with around 23,000 online retailers currently who sell their products through the Snapdeal platform. eBay recently invested Rs 830 crore in it fuelling more progress and developments to fasten its pace of success.
Snapdeal grew by around 500% in the last year, the reasons for which are:
Benefit for Indian online sellers with Snapdeal’s growth
Snapdeal’s growth indicates growth of Indian ecommerce as well. With the rise in the number of internet users, Indian ecommerce is predicted to touch sales of $8.8 billion in 2016 and some have even predicted it to be as high as $16 billion.
The growth of marketplaces like Snapdeal indicates better opportunities for associated online retailers in terms of wider customer base and more effective marketing.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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