In 2013, Snapdeal acquired Shopo.in, an online marketplace for Indian handicrafts. In its quest for expansion and extending product categories and related services, Snapdeal has taken over Doozton.com, an online product discovery platform, to incorporate the expertise of the platform to its fashion and lifestyle products.
Doozton’s technology platform helps customers to discover trending products and designs from various online stores in India. In the short span since inception, Doozton has become popular with its users with its product suggestions for clothes, shoes and accessories. Making shopping fun, easy and social, it has carved a special place as a fashion and lifestyle products discovery portal.
While shopping, customers get swayed by suggestions and compliments. Doozton helps to fill in the missing element in online shopping which is a default part of brick-and-mortar retail – the human touch. Doozton helps to bring in the human and personalized touch on an online platform. It gives wardrobe suggestions, what to wear and what to buy for occasions like birthdays, dates, weddings etc.
In the past year, Snapdeal witnessed a growth of ten times for its fashion categories and the benefits of this acquisition will further boost its sales and growth. Using the Doozton technology, Snapdeal will be able to enlist fashion merchandise on its portal in an artful way with a personalized touch.
Doozton also provides suggestions for home décor and gifting products collected from various online stores across india.
Doozton enables intuitive and fun merchandising of fashion products which will help to enlist products in a more appealing and enticing way. Also, when suggestions and options are given to customers according to their preferences and requirements, there are higher conversion rates.
New and existing sellers can take advantage of Snapdeal’s latest acquisition to enlist products in a more appealing way and aim to increase the number of loyal customers.
If you are not selling on Snapdeal already, maybe now is the time to start!
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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