Online grocery shopping is gaining popularity in metros like Delhi, Mumbai and Bangalore as customers can save time and get delivery on their doorsteps. Although the concept is quite young, the current number of 50 or more online groceries in India is growing at the rate of 45-50%.
Most of them have been around for only about one or two years and there is no official data yet on the performance or success or annual turnover of these stores.
Office goers, both youngsters and DINKs (Double Income No Kids) families prefer online groceries due to the following reasons as these online stores:
These online stores are most popular now:
Like every other online store, online groceries provide consumers with convenient and hassle free shopping of different products under one roof at competitive rates. It saves time and hassle for consumers.
The rising popularity in metros shows the potential for it. In today’s fast world, people love anything that saves time for them and comes to their doorstep. If the adequate logistic and operational aspects can be worked out, you can start an online grocery store in your local town or area and gauge customer response before expanding further.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!