Enhancing customer service, thus ensuring maximum customer satisfaction, seems to be at its peak in the battlefield for frontrunner position in the Indian commerce scenario. With all the players in contention for the spot, one thing is the point of tussle lately – delivery. Marketplaces have been seen to take various measures to ensure timely delivery and overcome last mile delivery hurdles.
The latest to join the bandwagon is Flipkart with the introduction of same day delivery across all product categories in ten cities. Effective today, 28 March 2014, Flipkart will deliver products purchased before 12 noon the same day in Bangalore, Delhi, Kolkata, Mumbai, Noida, Gurgaon, Faridabad, Manesar, Thane and Navi Mumbai.
While market players are stumbling over one another to keep customers happy, Flipkart has also introduced delivery on Sundays in these ten cities for purchases made by customers on Saturdays. Most others don’t deliver on Sundays.
Lately, Amazon has been leading the way in introducing innovative and convenient solutions to enhance customer experience. Flipkart is a close competitor of Amazon’s and being a home-grown player, it would be expected of Flipkart to know the Indian market better and take efforts to introduce innovative solutions faster.
Same day delivery is an attractive option as customers like to see their purchases as soon as possible. Capitalise on this service given by Flipkart and provide as many interesting product options as possible to entice customers into purchasing your products.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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