Amazon India launched their One Day Guaranteed delivery last week. We covered it in this post. Now, rival Flipkart has also launched its own one day guaranteed delivery service for Indian customers. Flipkart had been working to build their premium shipping service since the last few months. However, Amazon India beat Flipkart when it comes launching the service. With this new premium shipping service, Flipkart has caught up to Amazon India in terms of features.
The service is being called ‘In-a-Day Guarantee’ and is being rolled out in select cities such as Delhi, Noida, Chennai, Mumbai, Bangalore, Pune and Hyderabad. Customers from these cities can place their order before 6 pm and receive guaranteed delivery of their product the next day. Customers will have to pay Rs.90 per item for availing this one day delivery. Flipkart’s service is cheaper than Amazon’s Rs.99 rate. Knowing Amazon, the company may consider slashing their rate to match Flipkart’s price. Flipkart has said that more cities and locations will be added to the shipping service in the coming months.
Amazon India and Flipkart, both major ecommerce portal in the country are now competing with each other in every aspect of the business. Pretty soon, other ecommerce businesses like Myntra, Jabong, eBay India etc. will follow in their footsteps and announce one day guaranteed delivery. With products reaching customers within a day, the ecommerce business will definitely see more growth as more people will be comfortable with the idea of buying online.