As an ecommerce merchant, you will be aware of the importance of deals when it comes to buying products online. If timed properly and executed well, these deals and promotions can significantly increase the amount of sales. They are very effective tools when it comes to attracting customers and also getting them to come again to your store to check out your products.
Today, we will be looking at the various kinds of deals that Indian ecommerce marketplace ShopClues.com enables. Many sellers have reported that these deals have significantly improved their business. Besides creating a format for various kinds of deals, ShopClues also backs it up with their marketing campaigns, which include mailers, social media marketing and online ads. These actions are very positive for sellers on the platform and give rise to increased amount of traffic to the site.
We have listed the various category of deals on ShopClues below,
1. Sunday Flea Market:
ShopClues says that this is their most popular deal format and is widely recognized by online shoppers coming onto the platform. This deal runs for 24 hours on Sunday and comprises of limited stocks of low ASP products featuring heavy discount. The timing of the deal is also very favorable, as more people have the time to browse and shop on the site on the weekend.
2. Jaw Dropping Deal:
This second format comprises of very attractive discounts being offered on branded/popular products which have great appeal among customers. An example would be that of a Nike/Adidas branded deo selling for as low as Rs.39! This deal runs once every week and ShopClues partly funds this. This is the reason behind the heavy discount on branded goods.
3. Outrageous Deal:
This deal comprises of one product which is sold at a very attractive discounted price, so the volumes of said product being sold rises heavily. This deal is also partly funded by ShopClues, thus explaining the heavy discount.
4. Cracker Deal:
The Cracker Deal involves listing of fast moving consumer products at the best possible prices. These products have limited stocks and naturally the attractive prices generate a rush of traffic on the site. An example would be that of Puma Speeder running shoes which are worth Rs. 2299 being sold for Rs.749.
5. One Day Sale:
This format involves a single product being available on sale at a special price for a whole day. This discounts applied on the product are moderate compared to the previous deals. This is a good deal to clear your stocks of one product.
6. 48 Hours Sale:
This format involves a products from a particular category being on sale for 48 hours straight. The discounts applied on these deals is also moderate and average around 15% to 20%.
7. [email protected]:
Shopclues announces a new daily deal at 6pm in the evening and this deal can be for products across all product categories. This is a small deal compared to the rest but can very beneficial for online sellers because of its regularity.
8. Red Hot Deals:
As the name implies, these deals are some of the best across ShopClues. Products are listed at the best prices after applying ‘extraordinary discounts’ across all listing categories and multiple price points on the site.
9. Homepage Promotions:
ShopClues only puts the most best-selling branded and popular goods on the homepage with significantly low prices. The company says that the products that are selected to be listed on its homepage sell ten times more than products on any other page. This is a significant promotion as far as online sellers are concerned and can definitely generate quite a bit of sales compared to others.
If you are a seller on ShopClues or are planning to register yourself as a seller on the website soon, then you should pay close attention to these deals and promotions that the website runs. If you are interested in these deals then you should regularly communicate with your Category Account Manager and offer to participate in such promotions. This will help you sell more products to a larger audience and also help you succeed in building trust among your customers with very transaction.
If you have participated in ShopClues’ deals before, we would like to hear your experience. Please share it in the comments below.
All deal information is sourced from ShopClues.