Leica Camera from leica.com
Many online buyers (especially in India) are rightfully concerned about buying products online. It is a leap of faith for many customers who have not experienced the joys and convenience of online shopping before. Trust is an important factor when a buyer decides to add a product to their cart. There are many ways to foster this trust. This includes great deals, flawless delivery timings, excellent customer support and great product photography. Today, we will be looking at how to start with product photography.
Why is this important?
- Good looking, honest photos about your products will attract buyers to your products.
- When a buyer lands up on a product page, the only way they can distinguish between various items you list is by way of clear, uncluttered and concise images of your product.
- If you’ve noticed the newer designs of social media platforms like Facebook, Pinterest and Instagram, you will know that ‘visual’ is becoming a huge part of the online world compared to previously. eBay has also redesigned its global homepage to capture this trend. It is thus important to have great images with high resolution and good quality – you might even get featured on eBay.com!
- Marketplaces are now increasingly penalizing sellers who upload low quality and low resolution product images, by not displaying these products in search results.
- Talking about search, Google explicitly penalizes you if you upload duplicate content to the web. This includes both images and text content. You will thus have to take multiple images and be creative with the way you use images on multiple platforms if you want to be in the good graces of the search engine. You can read more about this here.
Product shot from Made.com
How do you go about getting great images of your products?
- You can get this done at your home or office, whichever is convenient for you. Get a good camera and white background sheet and some background lighting. You can get advice on how to go about doing this here.
- Lighting is very important for good product images. Make sure you select a place a which has ample lighting, and do not use a standard flash – it will show reflections. For a simple trick you can put a piece of white paper over your flash, to act as a diffuser.
- You need to spend some time positioning your product when it comes to taking images. You need to visualize how best you can display your product so that it brings out all the aspects such as features, make, product quality and so forth.
- I know I have said this before but it is worth repeating; Make sure all your images are high resolution images.
Tips on capturing images:
- Please make sure that you don’t use ‘Flash’. This is bad for a product image. You should concentrate on using natural bright lighting and background lights.
- Highlight particular features and aspects of your product by clicking ‘arty’ pictures which you will get by playing around with the depth of focus.
Product shot from Made.com
Editing your Images:
- While capturing perfect images is the first step, an important second step is to edit your images to bring out the best qualities of your product.
- The first thing you must do with your raw images is to load them into a image editor and increase the contrast and highlight to bring out the best colors in the image.
- Make sure that you crop the images to remove the whitespace and make your product stand out in the picture.
- Do not add borders to your images. This takes attention away from your product.
- Do not add extra artwork to your product images. eBay US has stopped allowing logos in their product images. You should also not add anything extra to the image. It is okay if you add diluted/indistinct watermarks on the image which do not take attention away from the product image. You can see the eBay US image guide here.
- Common tools for basic photo editing include include Adobe Photoshop, GIMP, Pixlr Editor, Picasa, Paint.net and Snapseed. Except Photoshop, all the other editors are free to use and are meant for amateur photographers.
We would love to hear how you go about developing your product images. Do let us know in the comments