Accept it, India is a leading player in eCommerce widespread across the world. Indian eCommerce is garnering enthusiasm, excitement, and attention from millions of retailers and wholesalers to make their impression in the sprawling virtual marketplace of the country. Riding on the waves of cheaper Internet facilities, digitalization, and a large pool of customers transporting to the online world has proven crucial for all this noticeable wave of progress and profitability. The virtual marketplace in the country has pushed up both retail and wholesale ventures for aspiring young business minds to achieve the unthinkable in such a short time.
Wholesaling is the transaction of products in bulk to another retailer, mainly at a discounted price, which then passes on to their customers. However, some wholesalers create a channel that allows them to sell directly to end customers.
When it comes to wholesaling, most people associate it with big brands such as Walmarts or Zellers. However, wholesaling in recent times has achieved a new revolution due to online marketplaces such as Amazon and others. Such platforms pushed in offering great prices directly to direct-to-consumer brands by ensuring a convenient shopping experience for invested parties.
Traditionally, the B2B sales process relied heavily upon salespeople building long-term relationships with prospects, even for more assumed deals so, wholesale etailers prefer B2B over B2C model. However, the inception of eCommerce has changed the market equations, providing many benefits to B2B companies largely. Some of the advantages may include;
eCommerce marketplace provides an easy and effective way to automate time-consuming manual processes. The beauty of using an online platform enables tasks such as checkout, billing, and inventory management within a few clicks. Hence, business owners can focus more on other aspects, such as improving digital marketing or catering to consumer service.
Wholesale eCommerce businesses aren’t restricted by physical location. They can make sales anywhere, anytime, connecting customers through social media and marketplaces. Customers can gain and explore better opportunities to find desired products easily.
Having a website will gain more access to granular levels of customer data and insights to get the exact and relevant data regarding several clicks on a specific coupon and know more about customers’ behavior online while analyzing proper ways to understand customer preferences transparently. The data from online sources will help prepare marketing campaigns, product mix, pricing and discounts, and much more.
eCommerce empowers great opportunities to offer self-service portals for targeted customers. They can provide a personalized experience to every customer and connect with the right people for the right products. A customized experience is needed for deriving estimated shipping costs, product recommendations, and advanced quotes that can be reviewed and approved by shareholders.
Wholesale buyers can use the eCommerce marketplace to sell their products easily through mobile phones. They can use mobile phones to make customers aware of their products anywhere, anytime.
Wholesalers who use the eCommerce marketplace to sell their products are reaping many benefits. The sprawling market opens a whole new avenue for wholesalers to operate online while satisfying customers' needs. eCommerce marketplace creates a personalized experience for customers to make a lasting impression forever.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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