Internet penetration, smartphone usage, and the language diversity of the ecommerce platform have driven more and more people to transition to online shopping. The recent pandemic has made people prefer safe and convenient online shopping, which further contributed to rapid growth for ecommerce businesses.
Growth and demand always come with some inherent challenges. In overcoming these challenges, Snapdeal has been opened 130 new distribution hubs since January 2021, covering 26 states across India.
The newly launched distribution centres are expected to serve the demand from the smaller cities ahead of the festive season starting in India early in October. Snapdeal is also planning to host 3-4 festive sales by September end to avoid clashing sales events with ecommerce biggies.
Most of Snapdeal’s distribution hubs are located in Maharashtra, Karnataka, Telangana, and Uttar Pradesh. Additionally, Snapdeal has expanded its network in Jammu & Kashmir and the North-East.
Currently, Snapdeal is serving over 26000 pin codes covering 90% of India. The network expansion fastens the deliveries in the smaller cities and the surrounding areas. Snapdeal’s spokesperson said that the new hubs are planned in areas with a higher buyer demand or higher seller concentration, facilitating the rapid pickups for sellers and faster deliveries for buyers.
The network expansion is serving the demand from the following smaller cities - Baramulla (J&K), Saharanpur (UP), Khammam (Telangana), Alwar (Rajasthan), Sambalpur (Odisha), Latur (Maharashtra), Tumkur (Karnataka), Dimapur (Nagaland).
As per the Indian Brand Equity Foundation (IBEF) reports, the Indian ecommerce market is expected to surpass the US to become the second-largest in the world by 2034. Expansion of the digital network in the Tier-III and Tier-IV cities and rural India is a great opportunity for ecommerce companies to grow.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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