In recent years, we have seen a boom in online shopping. People are more willing to shop from online platforms than going out of their houses for shopping. Let it be groceries, clothes, electronic gadgets, or household items; everything is now available online. Due to the Covid-19 pandemic, we are all staying at home and doing all the shopping online, which has positively impacted the ecommerce industry. More sellers are willing to join the ecommerce business.
Shopify has emerged as the right choice for these sellers who want to sell their products online. It is a leading ecommerce platform that has helped sellers to register their products online for selling them.
This article will help you understand how to sell your products on Shopify and why you should choose Shopify over other ecommerce platforms.
Shopify is a cloud-based SaaS ecommerce platform that allows users to create user-friendly online shopping websites. These online shopping websites are fully integrated with social networking, shopping cart, order processing, and payment features. With one question arising in your mind, ‘’How Shopify works?’’, the answer is very simple.
Shopify allows you to start your online ecommerce business and manage it. It helps you organize your store’s appearance through Shopify themes. Shopify also manages your payment processing, which allows sellers to accept and receive payments.
Shopify has gained popularity for its user experience and low startup cost. There are a ton of free features in Shopify; it gives you access to its beautiful themes to build your online store. Shopify themes are easy to customize and support all types of color schemes.
As Shopify is a cloud-based platform, your online store will rarely crash due to heavy traffic. If you are a small businessman and are on a tight budget, Shopify is the right platform for growing your business. Its subscription plans start from $9 a month, and if you want higher plans, you can opt for Shopify Plus.
Wondering how to sell on Shopify? There are ten ways to sell on Shopify and grow your business.
Facebook Groups are one of the best ways to promote your products. By creating a Facebook business page, you can increase your brand awareness. As the Facebook business group is in its early stages, you can get advantages and can move ahead of your competitors. You can share links to your online store with your customers like Meesho does to promote its business. You can also check out how to sell on Meesho. With Facebook groups, you can enhance your engagement with your target customers.
Facebook Ads are considered the most effective advertising platforms. With Facebook Ads, you can promote your products and services on both Facebook and Instagram. As Shopify supports integration with all major social media platforms, you need to attract more customers through Facebook to grow your business.
Nowadays, brands are partnering with Instagram Fan Pages to promote their products. People are more likely to follow fan pages with high followers, and by partnering with these fan pages, you can reach a broader audience. You can find a lot of fan pages for fashion, pets, beauty, and many more. Send a direct message to these fan pages and ask for a shout-out in a post to attract traffics to your website.
If you are looking for a convenient and effective way to reach a larger audience, then Instagram stories will be the right choice. After setting up your account on Instagram, you should wait till you have above 1000 followers to generate more leads for your business. With Instagram stories, users can swipe up to visit your website and make purchases. Like Ajio, you can also do sponsored Instagram stories by partnering with the fan pages. Here you can learn how to register as a seller on Ajio.
Partnering with influencers will help you drive more traffic to your website. Influencers have a huge fan base, and if you do sponsor ads with the influencers, it will help you grow your business. Before partnering with an influencer, you need to analyze their fan base and their likings to plan for a perfect ad.
Before promoting your products on social media platforms, you need to focus on your website and optimize every page of your site. You need to add a call to action button on every page, which will take your visitors directly to the best-selling product list. This will make customers easier to find your products without navigating through every page before purchasing anything.
Hosting giveaways will attract more visitors to your website. You can host giveaways on your Facebook and Instagram pages or partner with fan pages to organize giveaways. While organizing giveaways, you should always keep in mind that your products should be priced high enough to not lose any money after giving away the prize money to the winners.
You can reach a bigger audience on Pinterest group boards. You need to contact the group owner of some popular group boards to get accepted. After getting accepted into some popular group boards, you can promote your products and reach out to a bigger audience; this will help you generate more leads and eventually boost your revenue.
Shopify App Store has a lot of bundled apps that will meet your budget. Once you start getting more traffic on your website and generating more sales, you can invest in these bundle apps. The bundle apps are very effective because you can sell more of the same product without finding more customers. You can add discounts on bundle deals; this will drive more traffic to your website.
Having good social proof will help grow your business. Importing product reviews will get you more social proof. If a customer has not purchased a product from your store but has purchased the same product from a similar seller, then the product reviews are real. Having product reviews on your site will help your potential customers to make purchases.
Shopify has provided platforms for many sellers and entrepreneurs to start their online stores. With a simple user interface and budget-friendly plans, Shopify has emerged as one of the leading ecommerce platforms in the market. Selling products on Shopify is simple as it will handle all the payment processing and give access to your customer list to engage with your customers directly.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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