As the e-commerce market is booming day by day, brands like Amazon, Walmart, and others have come up with various ways to enhance their customer experience. One-day delivery is one of the best services the ecommerce brands have to offer their customers. According to some surveys, almost 5 out of 10 customers have stated that one-day delivery has added value while shopping.
With the introduction of this service, ecommerce brands have gained customers rapidly. And, customers are also willing to pay more for this one-day delivery service.
One-day delivery helps customers to receive their order in less than twenty-four hours. However every time it is not possible to deliver items within the same day. Amazon started the same-day delivery service for its Prime customers in 2015. After Amazon, Walmart, eBay, and other marketplaces have introduced the one-day delivery service. Following Amazon and Flipkart, Snapdeal also launched Same Day Delivery. But still, in 2022, not all ecommerce brands have implemented this amazing service.
One-day delivery service has been very cost-effective for sellers due to the reduction in the logistic service cost. Here are multiple benefits of the one-day delivery service.
Whenever any customer orders something online, they want their order to be delivered as soon as possible. With this one-day delivery service, ecommerce websites have enhanced their customer service. Some ecommerce websites charge some amount for this service. Amazon offers unlimited free delivery with its prime subscription. Even customers are willing to pay more to choose the timing of delivery.
As we discussed above, customers always want their orders to be delivered at the earliest. There are various websites that never keep their promise in delivering the products in time. This impacts the brand’s reputation and customer’s trust in a negative way. When brands deliver their products within 24 hours, customers feel that brands take care of them, increasing their trust and confidence in the brand.
Brands and sellers spend more on long deliveries as they have to use large logistic companies for their deliveries. But in one-day deliveries, they use local delivery services, which are cheaper. Brands invest the money saved from these shippings to enhance the shopping experience for their customers and provide exclusive offers through newsletters to lure their customers.
As mentioned above, all ecommerce sites have not implemented the one-day delivery service. This gives an edge for the brands that already have this service. They can grab the market and increase their profit margins. After implementing this one-day service, brands are planning how they can provide more to their customers. In this industry, brands need to be one step ahead of their competitors to gain market share.
In the ecommerce industry, you will always have to satisfy your customers’ needs. Brands need to come up with new plans and services so that they gain their customers’ trust. To provide one-day delivery, brands always need to have stocks for the products and keep track of the sales; so that there will be not stock scarcity. But, if we think beyond these difficulties, one-day delivery is considered profitable for both sellers and customers.
Pavankumar Baboori is an experienced Sr. Content Analyst who improves the workflow by identifying and resolving the content development gap. He works closely with the marketing team to deploy strategies for improving brand awareness, website traffic, search engine ranking, and lead generation activities. He gauges up marketing channels for the real digital transformations.
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