Looks like Amazon Prime and Flipkart First have competition. Leading ecommerce company Snapdeal has introduced ‘Gold’ for all its buyers. All prepaid purchases will be automatically eligible for Gold. There is no subscription fee involved.
For a purchase to be eligible for Gold, the following conditions need to be fulfilled:
Some advantages of Gold include no signing up required, no extra payment subscription required, free delivery, and a 14-day return period (as against the typical 7-day window). The only catch here is cash on delivery is not eligible for Gold.
Snapdeal is looking at offering more advantages over Amazon and Flipkart in their offerings. Both the companies’ elite club require a payment, apart from requiring to sign up for the service. The move also appears to be Snapdeal’s way of minimising its COD orders.
Leading ecommerce companies are looking at ways to push their popularity with buyers. Amazon recently simplified its mobile app and got on more users. Myntra floated a try on service where shoppers could reject items that they did not like at their doorstep. As long as it is not at the cost of the sellers, experimentation should not be a problem.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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