How can anyone forget Flipkart’s creative and funny ‘kids as adults’ ad series? The campaign was a huge hit and those children effectively managed to sell the idea to end users.
Flipkart’s ‘All India Baccha Party’
No, the online marketplace hasn’t formed its own political party. Flipkart’s new ad features a bunch of kids from ‘All India Baccha Party’, who in front of an audience share their ordeal when parents shop for them.
The ad created by digital agency Dentsu Webchutney aims to promote the recently launched ‘Flipkart Li’l Stars’ store, which completely caters to the kids segment on its platform.
Shoumyan Biswas, Flipkart’s VP – Marketing shared, “The key objective is to create more visibility and awareness about the host of products across several categories -apparel, footwear, lifestyle, accessories, games, books and toys for kids.”
Lucrative Kids’ Retail Market
The kids’ retail market is worth Rs 45,220 crore as of now and is most likely to reach Rs. 1,23,030 crore by 2023.
This segment is growing at a great speed and ranks high on Flipkart’s best performing category list. This is why the ecommerce leader wants to grab the largest share.
“While the kids market in India is very large, the online penetration is very low. Given that Flipkart is the largest online kids store in India and is a market leader across several other categories, it presents the opportunity to extend our market share in this category too,” said Biswas.