With a view to tap a further 130 million potential shoppers in India, who prefer to surf and shop on the internet in their local dialect, ecommerce marketplace Snapdeal has launched its platform in an impressive 11 regional languages. This is a huge upgrade from the interface which is currently viewed in English. It is widely reported that language is a major barrier for India’s ecommerce dream to truly unfold, so this is a fantastic step taken by Snapdeal on the localisation front.
Snapdeal’s latest innovative offering was developed on Snaplite, which is Snapdeal’s website for mobile browsing. The advantage of using this technology is that it consumes 85% less bandwidth, allowing it to load on average 25% faster than other mobile platforms. This will be beneficial to attract the ever growing smartphone user segment.
The multi-lingual portal will be available in Hindi and Telugu on the mobile for now. By 26th January 2016 (India’s Republic Day), Snapdeal will expand the content to feature the other languages.
A talented team of multilingual speakers, worked around the clock to produce the content that forms the basis of Snapdeal’s grammar engine. This gives curious online customers a unique shopping adventure.
“Customers are at the heart of everything we do and we are excited about using technology to make the experience more authentic for our users. India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India. Snapdeal’s multi-lingual platform will redefine the rules of the game and will allow sellers and buyers from all across India to explore and transact without any constraints of language,” Said Rohit Bansal, Co-Founder, Snapdeal, in a press release.
As Indian Online Sellers, which regional language would you like Snapdeal to add next?
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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