While its major shareholder, Alibaba seems to have attracted the singles market in China, online marketplace, Paytm has set its heart on capturing the wedding market in India. This will put money in the coffers and help achieve its rather ambitious target of reaching 1,000 crore sales by the end of the year.
Paytm who recently tied up with Microsoft, aims to provide a one stop shop service on its platform for buyers during the busy wedding season and also offer them various cashback incentives. The ecommerce marketplace, is already receiving good traction from metro and mini-metros for wedding category products. This will aid Indian online sellers to reach a wider audience across the country with your products. A short while ago, Paytm had also released a SEED project to further facilitate online sellers and ensure a speedy, efficient, effective, delivery process.
“Weddings are about gifting and celebrating and there is a lot of attention to detail in selection of goods and clothes. Paytm has invested in efforts towards bringing the best deals for customers across categories like apparel, electronics and household items as well as on logistics to ensure speedy delivery to ensure the customer experience is superb,” said Saurabh Vashishtha, Vice President, Paytm.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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