A latest report released by Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) revealed that India’s Internet user base is likely to reach 402 million by December.
If IAMAI’s calculation turns out to be true, then it will make India the second largest Internet user base after China. A 49% leap as compared to last year, it also means that we’ll surpass US’s user base.
As of October, India has 375 million Internet users.
The report stated, ‘Currently, India has the third largest internet user base in the world but it is estimated that by December, India will overtake the US (as the second-largest base). China currently leads with more than 600 million internet users. While internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million, it took only a year to move from 300 to 400 million users. Clearly, internet is mainstream in India today.’
People from nearly 35 cities including metros and small towns were interviewed for this survey report. Some of the findings are:
More number of people getting online is great news for the booming ecommerce industry. But unless certain kinks such as low (high-speed) Internet penetration, logistics, payment barriers, and stringent regulations are ironed out, India will continue to lag behind in ecommerce as compared to other economies in spite of a large Internet user base.
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