Indian online sellers to participate in American Black Friday sale thanks to Amazon

This year, sellers based in India will also be taking part in the popular Black Friday sale. US based online marketplace Amazon has enabled nearly 5,000 Indian online sellers to be a part of the massive Black Friday and Cyber Monday sale in the US. These sales traditionally mark the beginning of the Christmas sales, and are much awaited due to the heavy discounts and offers that are given away.

Indian sellers with nearly 1,00,000 products such as brass idols, electronics and sports accessories, curtains, bed sheets, Indian handicrafts, herbal products, will be participating in the sale season. Traditionally the sale begins on a Friday, and lasts for four days, ending on cyber Monday.

Indian sellers excited with opportunity

Amazon has already sent close to a lakh products to its Fulfilment Centres to enable shipping in a day. The company has also created a telephonic helpline for Indian sellers.

Says Vinod Bansal, owner of Craftsman,“Black Friday & Cyber Monday are very popular shopping days in the US. We thank Amazon for allowing us to showcase our products to over millions of global customers and leverage this shopping extravaganza. We are well stocked, geared-up and excited for the coming weekend.”

Another seller, Pooja Agarwal of Krishna Exports says, “Traditionally Diwali is the biggest sale season for us and this Diwali there was a significant spike in our sales of women’s dresses on Amazon.com. Now I am expecting good business during Christmas as well and FBA lets target various other global festivals.”

Thanks to Amazon, Indian online sellers are able to widen their reach. Participation in the most famous sale season of the US will definitely help sellers and brands create an impact in the buyers’ minds. Hopefully this move will take Indian sellers a step closer to the global audience, and pave the way for a long term relationship.