In May, IOS did a round up of ecommerce marketplace Snapdeal's seller initiatives this year and there was quite a number of notable entries. As we approach the end of 2015, Snapdeal has continued to inspire. Whether it was onboarding more sellers, advising sellers, helping sellers raise finances, or boldly launching its festive sale one day before competitors. Now Snapdeal aims to double its warehouse space in the next two months, which will speed up delivery across the country.
It's like last year's Diwali never ended and of course, increasing warehouse space was essential to keep up the growth. Everything has to work like clockwork. Products have to be in stock. Delivery has to be done on time. It's all about cultivating a habit amongst customers to use Snapdeal", said Anand Chandrasekaran, Chief Product Officer, Snapdeal.
Snapdeal recently invested a reported Rs. 117 crore to take its stake in logistics company GoJavas to 42%, and become its largest shareholder. This has given Snapdeal a major boost as it focuses on building its back-end capabilities. Snapdeal has also improved data analtyics for its suppliers, so that they can plan accordingly. Snapdeal is taking steps to improve its back-end logistics as the company believes that after the Diwali sales, demand for online products will continue to rise.
"This will be the new normal. We are going to spend the next four months concentrating on capacity building. At the moment, e-commerce only makes up 1.5 per cent to 2 per cent of India's retail pie. This share is only set to exponentially grow in the upcoming years. What we are doing is setting up the engines and highways for this future," said Chandrasekaran.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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