While mobile phones remain the runaway leader in terms of revenue for Flipkart, it is refreshing to see that other product categories are also gathering pace.
Flipkart launched its wearables category three months ago. The online marketplace is banking on the product range coming up trumps for gifted items this festive season and challenge product categories that traditionally rule the roost like apparel, imitation jewellery, large appliances and electronics.
During the recent Big Billion Days Sale, Flipkart's analytics department registered a 100x increase against the average days sale in wearables. Flipkart was surprised to witness the popularity of Internet of Things devices during the sales. It currently stocks 1,000 wearable products from over 100 top brands. Now the ecommerce leader expects its wearables sales to grow 5 fold in the next 6 months.
"While Smartwatches and Smartbands are taking the Indian market by storm, demand for new age products like smart notifiers and activity trackers have increased substantially," said Ankit Nagori, chief business officer of Flipkart.
“Flipkart is investing heavily in building this category and is expecting many more products to be added to its catalogue over the coming months. People are shopping for these products not just for their own use, but as a gift option in huge numbers," said Nagori.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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