We came across this report from Flipkart sharing insights about what consumers are looking for this season and what online sellers should be stocking up on. Here’s a summary with the main take-aways.
The following styles are expected to be in demand for men this season:
Blazers, knit and woven Rs. 1,799 – Rs. 2,999
Jackets, denim and light weight bombers Rs.1,199 – Rs.1,799
High fashion Rs.1,499-1,899
Basic sweatshirts Rs.799 – Rs.1,099
High fashion sweatshirts Rs.1,099 – Rs.1,499
Sweaters Rs. 899 – Rs. 1,499
Printed shoes
– Sailor inspired motif, stripes, geometric patterns, tribal prints, floral markings
Functional shoes
– Walking shoes with a cushioned footbed, diabetic and orthotic friendly footwear
“The online business is driven by consumer preference for price and product. Having said that, it is very important to offer consumers the best quality and the right price for it,” said Sanjay Dalmia, Prateek Apparels.
The following styles are expected to be in demand for women this season:
According to industry predictions, the key female styles this season are:
Bags with details like:
“Key trends in women’s Footwear is Flatforms, this with white outsoles is huge globally at the moment. Going into Autumn/Winter they would be in several variations like the flat form shoe or boot,” Kapil Mahtani, owner Tresmode.
So there you have it, Flipkart has given away clever clues to online sellers. How you interpret this information or plan for this season will determine how successful you will be.
Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business.
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