With more online sellers entering the ecommerce space in India, all the online marketplaces are bent on attracting maximum number of sellers to their respective platforms. On the same lines, online marketplace Shopclues has launched a new TV commercial to attract nation-wide merchants to join their platform and start selling.
The TVC that went live on June 4th illustrates how local businesses can become global with Shopclues with its high reach and immense popularity. Check it out here.
Radhika Aggarwal, Co-Founder and Chief Business officer at ShopClues.com said, “Our new TV merchant ad campaign aims at bringing new sellers on board, on a journey of mutual growth at a stellar pace. India is a land of traders with innumerable small businesses across the country with wide variety of great products. They are however, rarely able to expand beyond their immediate geographical area because of the high distribution costs and other impediments. With this campaign, we aim to show them how they can achieve the pride of being national sellers and also help them discover the ease of selling online.”
“Shopclues has a reach that cuts across geographies and across socio economic profiles. With crores of people shopping at the platform every month, it is the best way for a manufacturer or trader of quality goods to in an instant expand his footprint of operations. Shopclues with its easy registrations also makes it simple for people to access this vast set of consumers. The commercial highlights the fact that a particular trader may not have a footprint that would go beyond his immediate vicinity. However with shopclues.com, the entire country is viably his playground,” said Ashish Khazanchi, Managing Partner at Enormous Brands (agency that created and conceptualised the ad).
Online marketplaces like Shopclues are all about variety and product differentiation to attract as many customers as possible from the length and breadth of our country. Accordingly, sellers need to be on board with a diverse product range in their kitties.
Online merchants could be from any part of the country and the TVC has been made in such a way that it would appeal to any local merchant with a light-hearted character and direct, conversational tone. It is intended to convince smaller businessmen with low-ticket items, unstructured product categories, regional products that are unique and sought after, and especially those who have the scale of products but not adequate reach.
Through the TVC, Shopclues is trying to convince merchants of the following:
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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