We know how 2015 has seen deep discounts and offers fade away, giving way to change in etailers’ strategies to focus on profitability (Shopclues is said to be close to touch break-even point by 2016, while Myntra is also to be aiming for profitability now). Differentiation is considered to be a key factor in getting more customer attention for which these online marketplaces need more sellers selling a variety of products on board.
To get more sellers on board, ecommerce giant Flipkart will begin an aggressive campaign this week, named “Apne sapno ko jee kar dekho” (Try to live your dreams). The company hopes to rope in more sellers on its platform increasing the seller base from 30,000 to 100,000 by this year end.
“There are many retailers who have shut down their business offline and grown ten times more online. With internet penetration growing very fast, we are providing a platform for even working professionals, who want to start a business, to sell online,” said chief business officer Ankit Nagori.
Spread over a month and a half, the campaign will be on the lines of creating a “sense of urgency” in SMEs from cities like Jaipur, Pune, indore, Ludhiana, Surat, Ahmedabad, Coimbatore and Vishakhapatnam, in addition to the metros.
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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